Epiphany Content

B2B Email Flow Builder

Answer 7 questions about your business. Get a personalised email flow map with recommended sequences, timing, and content themes.

Question 1 of 7
About You
First, who are you?
We will use this to personalise your email flow blueprint.
Your Business
What sector does your firm operate in?
This shapes the content themes and language of your email flows.
Professional Services
Consulting, legal, accounting, advisory
SaaS / Technology
Software, platforms, tech services
Agency / Creative
Marketing, design, content, digital
Wellbeing / Health
Corporate wellness, health tech, coaching
B Corp / Impact
Purpose-driven, sustainability, social enterprise
Other B2B
Manufacturing, logistics, finance, education
Your Sales Reality
How long is your typical sales cycle?
From first conversation to signed contract. This determines the pacing and depth of your email flows.
Under 30 days
Quick decisions, smaller commitments, often a single decision-maker
1 to 3 months
Multiple touchpoints, usually 2 to 4 stakeholders involved
3 to 6 months
Committee decisions, formal evaluation, 4 to 8 stakeholders
6 to 12+ months
Enterprise complexity, 8 to 13+ stakeholders, procurement involved
Deal Economics
What is your average deal value?
This determines how much nurturing is commercially justified before a sale.
Under 5,000
5,000 to 15,000
15,000 to 50,000
50,000+
Current State
Where is your email marketing right now?
Be honest. There is no wrong answer. We are building from wherever you are.
Starting from scratch
No email list, no automations, or a list we have not emailed in months
Basic newsletter
We send a newsletter occasionally, but nothing automated
Some automation
We have a welcome email and maybe a nurture sequence, but it is patchy
Established system
We have multiple flows running, but they are not performing or need a rethink
Your Goals
What do you most need email to do?
Select up to three. This determines which flows are prioritised in your blueprint.
The Committee
How many people are typically involved in your buyer's decision?
Include everyone who influences the outcome, not just the person you meet.
1 to 2 people
Solo decision-maker or a pair
3 to 5 people
Small committee, a few influencers
6 to 8 people
Multiple departments, hidden stakeholders
9+ people
Enterprise committees, procurement involved

Your Email Flow Blueprint